Industry Insight2 min read · August 9, 2023

ETtoday, SETN, TVBS Channel Traffic Analysis - The Long Tail Effect

In an era of continuous digital technology advancement, the way new media content is delivered is entirely different from the past. Spot's AI video workstation helps these traditional media transform, creating a long tail effect.

Video Release and Traffic Analysis of Three Major News Channels

In the video era, the demand for a large amount of content is distributed through social media algorithms. The number of video releases is closely related to traffic. Here is the video release and traffic analysis of Taiwan's three major news channels:

Mysterious phenomenon: TVBS's traffic in the first 3 and 6 months is comparable to EBC and SET, but after a year, it reaches 1.06 billion, 330 million more than EBC, the second place. The main reason is the continuous and massive release of TVBS videos, illustrating the long tail effect between video quantity and traffic.

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Cumulative Traffic

Number of Video Uploads

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Adopt Spot to Build the Strongest New Media Video Base

Spot's AI Video Workstation helps news media leverage the long tail effect, from easily starting live broadcasts, instant editing of short videos, real-time publishing, to establishing a video archive, allowing you to produce ten times more videos with the same human resources, building the strongest new media video workstation.

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Conclusion

The release and traffic of news channel videos are no longer just a numbers game but a complex ecosystem. The long tail effect and Spot's AI Video Workstation help news media maintain competitiveness and innovation in the digital age.

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Additional Information:

The Long Tail, a concept first published by Chris Anderson, the editor-in-chief of Wired, in 2004, describes the business and economic models of sites like Amazon, Netflix, and Real.com/Rhapsody. It refers to the phenomenon where the cumulative total revenue of small-volume but many kinds of products or services exceeds that of mainstream products. In the internet domain, the long tail effect is particularly significant. This term is also used in statistics, commonly applied to the distribution of wealth and vocabulary.

Source: https://zh.wikipedia.org/zh-tw/长尾

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Frequently Asked Questions

What is the long tail effect for news channel video traffic according to this analysis?

The long tail effect refers to the relationship between video quantity and traffic. The article shows TVBS's traffic was comparable to EBC and SET in the first 3 and 6 months, but after a year it reached 1.06 billion, 330 million more than second-place EBC, mainly because of TVBS's continuous and massive release of videos.

How does Spot's AI Video Workstation help news media leverage the long tail effect?

Spot's AI Video Workstation helps news media leverage the long tail effect by making it easy to start live broadcasts, instantly edit short videos, publish in real time, and establish a video archive. This allows a team to produce ten times more videos with the same human resources.

Which three news channels were compared in this traffic analysis?

The analysis compares Taiwan's three major news channels: TVBS, EBC, and SET. It examines their cumulative traffic and number of video uploads to illustrate the long tail effect between video quantity and traffic.