Industry Insight3 min read · February 8, 2024

Broadcast TV Network: Working with Spot to Create a Short Video Dominator

With the introduction of Spot Video Workstations, VL sports combines well-known content such as NBA USA Basketball, MLB USA Baseball, CPBL Chinese Professional Baseball, T1 Basketball, etc., to capture community short videos to drive channel and community traffic growth!

In the wave of digital transformation, how traditional TV stations partner with AI startups to layout online new media.

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This is a question every senior manager is thinking about. This year, Taiwan’s influential Videoland TV Network partnered with Spot to seize social media short video opportunities!

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Speaking of Videoland TV Network, people immediately think of its numerous great contents, including CPBL, T1 Basketball League, NBA, MLB, and many drama programs.

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However, in the short video era, with viewers’ attention spans reduced to only 8 seconds, how to leverage the above content to attract online viewers has become the biggest headache for Videoland’s new media team.

This is also the reason why Videoland TV Network introduced Spot Video Workstation!

Under the concept of a marketing funnel, operating Shorts/Reels becomes the first step to expand reach and drive conversion!

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According to Spot team’s industry observations, manually producing short videos in the past took an average of 20-30 minutes to publish one video. Even if you work overtime to complete it, the real-time traffic would have been taken.

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Now, with traditional TV stations partnering with Spot, not only do they meet the viewers’ needs for real-time short videos, but also make capturing real-time traffic easier.

The Videoland new media team stated: “Using Spot Video Workstation has greatly improved our team’s efficiency. From production to publishing, it only takes 3 minutes, super fast!”

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Both parties look forward to this year’s cooperation, starting with NBA short videos, then MLB short videos, and CPBL short videos, seizing the leadership position in social media short videos, ultimately driving channel and social media traffic growth!

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Contact Spot to create success together: https://www.tryspot.app/contact

YouTube Video:

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Frequently Asked Questions

How did Videoland TV Network use Spot for its sports content?

Videoland TV Network introduced the Spot Video Workstation to turn its content, including CPBL, T1 Basketball League, NBA, MLB, and many drama programs, into social media short videos. Under a marketing funnel concept, operating Shorts and Reels became the first step to expand reach and drive conversion.

How much faster is Videoland's short video production with Spot?

The Videoland new media team stated that using the Spot Video Workstation greatly improved efficiency, taking only 3 minutes from production to publishing. Previously, manually producing a short video took an average of 20 to 30 minutes, by which time the real-time traffic would already have been taken.

Which sports leagues is Videoland prioritizing for short videos with Spot?

Both parties planned to begin with NBA short videos, then MLB short videos, and then CPBL short videos, aiming to seize the leadership position in social media short videos and ultimately drive channel and social media traffic growth.