In the video era, how to leverage video to help players grow and even create traffic monetization with short videos is an experience worth learning from CTBC Brothers.

Under the full support of Chairman Jeffrey Koo Jr., CTBC Brothers not only deeply cultivates domestic baseball at all levels but also invests a lot of resources in the professional stage to build the strongest professional baseball team!

From player strength, training base to social media marketing, CTBC Brothers actively promotes the development of Taiwanese baseball!

Entering the third year of collaboration, CTBC Brothers faced significant challenges in video production.

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It often took more than a day to produce a video, including obtaining the original video after the game, manually extracting the required clips, editing the final product on the computer, and finally manually uploading it to the cloud for storage.

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These four steps consumed a lot of team members’ time, completely unsuitable for real-time needs.

Therefore, after meeting with Spot, CTBC Brothers decided to introduce Spot Video Workstation, applying it to game footage collection and social media marketing, essentially using one automated system to meet two needs.

Team members shared: “With Spot, it now only takes 3-5 minutes to produce a video, meeting the viewing needs of coaches, players, and fans, super efficient!”

In 2023, CTBC Brothers produced more than 5,000 videos through Spot, generating 42 million views, a prime example of successful technology adoption!

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More importantly, in addition to greatly improving the efficiency of producing single-game highlight videos, the retrieval speed of historical videos has also become much faster.

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Marketing staff shared: “In the past, making annual highlight videos would take more than a week of overnight work because the editing process was too large. But now, with Spot, producing annual player highlights only takes 5-10 minutes!”

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Additionally, CTBC Brothers’ new media team member A-Zhe mentioned: “I love the one-click upload to YouTube feature, it only takes 30 seconds, saving me a lot of time. The Spot team exceeds my expectations every day!”

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The Spot customer success team has felt the team’s desire for innovation and progress in the past two years of cooperation, continuously embracing new technology to provide the best content for fans.

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Thanks again to Chairman Jeffrey Koo Jr., General Manager Liu Chih-Wei, and all members of CTBC Brothers for their support!

Spot is happy to create the most successful use case for Taiwanese baseball through technology and video.

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Contact Spot to create success together: https://www.tryspot.app/contact

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