P. LEAGUE+ (hereinafter referred to as PLG) is Taiwan’s hottest professional sports event in recent years.

Offline ticket revenue and online social media viewership are the biggest affirmations from fans for PLG!

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What kind of management model has not only impressed the Japanese professional basketball B.LEAGUE team, leading them to visit Taiwan for insights, but also sparked a basketball frenzy in Taiwan!

In just over three years since its establishment, PLG has achieved 170 million views and 300,000 subscriptions, making it a prime example of successful new media management!

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The key to success lies in PLG’s extensive marketing efforts. Besides collaborating with TV stations for broadcasts, they have actively developed diverse digital viewing platforms, such as the official YouTube and Instagram, continually increasing traffic!

PLG has gained immense online presence, combining traditional and new media to expand its reach and successfully capture the attention of different generations!

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In their fourth year of collaboration with Spot, PLG has resolved issues related to live streaming, advertising, social media marketing, and refereeing/event management with the Spot Video Workstation!

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Every journey begins with the first step, and making the right decisions from day one has led to the fruitful results seen today.

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From the very first day of its establishment, PLG has built a dedicated video archive, accumulating over 10,000 hours of game footage, preserving its most important visual assets.

The Spot team shares: “In the past, Taiwan’s professional sports video assets were scattered across various broadcasters’ archives, making access difficult. The regretful withdrawal of FOX Sports from Taiwan is still fresh in our memory, highlighting PLG’s foresight in this matter!”

Further Reading: When FOX Sports left, Taiwan’s sports culture preservation issue surfaced

In the short video era, PLG has also seized the opportunity, with the league and teams releasing over 50 short videos per game through Spot, massively exposing PLG content on social media, resulting in 170 million views.

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Nancy, the social media marketing manager, shares: “In the past, we had to wait until after the game to release highlights. With Spot, I can immediately publish videos for the audience, creating an NBA-like instant experience!”

Additionally, event management supervisor Kuan mentions: “Each season, I produce over 2,500 video clips for referee review reports, and Spot has significantly improved my work efficiency!”

Further Reading: P. LEAGUE+ “Instant Highlight” Secret Weapon! How Spot, a startup of three, made an exciting play go viral on social media?

For the league’s long-term operation, commercial monetization is crucial. PLG also utilizes Spot Video Workstation to play online ads during live broadcasts in real-time.

Unlike physical broadcast hardware, PLG, which rose during the pandemic, fully appreciates the flexibility and convenience of Spot’s cloud-based broadcasting system.

Anyone can easily manage all online live broadcast and advertising needs anytime, anywhere, with just a computer and internet.

A league representative shares: “The Spot cloud-based broadcast system is super easy to use. Even those without a professional background can handle it effortlessly! Through this collaboration, we serve both fans and sponsors well, establishing a sustainable commercial model for the league!”

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The Spot customer success team has felt the dedication of every member of the PLG team throughout these years, striving for the best results and continuously embracing new technology to provide the best content for fans and viewers.

Thanks again to Vice President Charles Chen for his trust and vision over the past three years, establishing a successful new media management model!

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Also, thanks to President Tsai and CEO Zheng for their support! Despite team transitions, they fully trust the team, allowing everyone to continue performing in their roles. Spot is honored to be part of PLG’s new media management success!

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Contact Spot to create success together: https://www.tryspot.app/contact

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