August 9, 2023

【Industry Insight】ETtoday, SETN, TVBS Channel Traffic Analysis - The Long Tail Effect

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Video Release and Traffic Analysis of Three Major News Channels

In the video era, the demand for a large amount of content is distributed through social media algorithms. The number of video releases is closely related to traffic. Here is the video release and traffic analysis of Taiwan's three major news channels:

Mysterious phenomenon: TVBS's traffic in the first 3 and 6 months is comparable to EBC and SET, but after a year, it reaches 1.06 billion, 330 million more than EBC, the second place. The main reason is the continuous and massive release of TVBS videos, illustrating the long tail effect between video quantity and traffic.

Cumulative Traffic

Number of Video Uploads

Adopt Spot to Build the Strongest New Media Video Base

Spot's AI Video Workstation helps news media leverage the long tail effect, from easily starting live broadcasts, instant editing of short videos, real-time publishing, to establishing a video archive, allowing you to produce ten times more videos with the same human resources, building the strongest new media video workstation.

Conclusion

The release and traffic of news channel videos are no longer just a numbers game but a complex ecosystem. The long tail effect and Spot's AI Video Workstation help news media maintain competitiveness and innovation in the digital age.

#NewsChannels #EBC #SET #TVBS #VideoReleaseCount #TrafficAnalysis #LongTailEffect #Spot #AIVideoWorkstation #NewMediaEra


Additional Information:

The Long Tail, a concept first published by Chris Anderson, the editor-in-chief of Wired, in 2004, describes the business and economic models of sites like Amazon, Netflix, and Real.com/Rhapsody. It refers to the phenomenon where the cumulative total revenue of small-volume but many kinds of products or services exceeds that of mainstream products. In the internet domain, the long tail effect is particularly significant. This term is also used in statistics, commonly applied to the distribution of wealth and vocabulary.

Source: https://zh.wikipedia.org/zh-tw/长尾

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