In the wave of digital transformation, how traditional TV stations partner with AI startups to layout online new media.

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This is a question every senior manager is thinking about. This year, Taiwan’s influential Videoland TV Network partnered with Spot to seize social media short video opportunities!

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Speaking of Videoland TV Network, people immediately think of its numerous great contents, including CPBL, T1 Basketball League, NBA, MLB, and many drama programs.

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However, in the short video era, with viewers’ attention spans reduced to only 8 seconds, how to leverage the above content to attract online viewers has become the biggest headache for Videoland’s new media team.

This is also the reason why Videoland TV Network introduced Spot Video Workstation!

Under the concept of a marketing funnel, operating Shorts/Reels becomes the first step to expand reach and drive conversion!

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According to Spot team’s industry observations, manually producing short videos in the past took an average of 20-30 minutes to publish one video. Even if you work overtime to complete it, the real-time traffic would have been taken.

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Now, with traditional TV stations partnering with Spot, not only do they meet the viewers’ needs for real-time short videos, but also make capturing real-time traffic easier.

The Videoland new media team stated: “Using Spot Video Workstation has greatly improved our team’s efficiency. From production to publishing, it only takes 3 minutes, super fast!”

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Both parties look forward to this year’s cooperation, starting with NBA short videos, then MLB short videos, and CPBL short videos, seizing the leadership position in social media short videos, ultimately driving channel and social media traffic growth!

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Contact Spot to create success together: https://www.tryspot.app/contact

YouTube Video:

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