AEPL: 30X More Views per Stop After Switching to Spot

AEPL (Asia Elite Pickleball League) is Taiwan's professional pickleball league. Its 2026 founding season runs as a tour: six teams travel to a new city every few weeks and play a full weekend of matches at each stop, building toward the finals in December.

For a league building an audience from zero, each stop is a short window. The matches happen over two days, and the clips fans share are what carry the league to people who were not watching the stream.

Before Spot: Highlights Arrived After the Moment Had Passed

At the Kaohsiung stop (September 19 to 20), highlights were cut by hand with limited staff. No match highlights went out on either match day. The first ones were posted 12 days after the stop, and the stop's 68 highlight videos drew about 37,000 views across Facebook, Instagram and YouTube.

That is a capacity problem, not a quality problem. Cutting a full weekend of rallies by hand takes far longer than the window in which fans care about them.

What Changed at Yilan

AEPL started with Spot at the Yilan stop (October 3 to 4). Spot takes the league's live program feed, detects each rally as it happens, cuts it into a clip, rates it and writes a title, so the league's team chooses from finished highlights instead of scrubbing through footage.

Yilan was set up as a direct comparison. Spot covered Saturday only, and nobody from Spot operated anything on site: AEPL simply received publish-ready clips.

The Results

On the Saturday Spot covered, AEPL posted 47 highlights to Instagram before the day was over. That single day of matches produced 125 highlight videos across the three platforms.

The Yilan stop drew 1.13 million views, about 30 times the Kaohsiung stop. At Hsinchu (October 17 to 18), where Spot covered both match days, highlights reached 637,000 views within their first three to four days online.

The gain was not only volume. The median Kaohsiung highlight drew 327 views. At Yilan and Hsinchu the median was 3,108 and 3,632, roughly ten times higher per clip. Likes and reactions moved the same way: 286 for the whole Kaohsiung stop, 6,206 at Yilan and 3,732 at Hsinchu.

Why Timing Matters for a Touring League

A touring league lives stop to stop. Highlights posted during the weekend promote the matches still to come and bring people to the next stop. Highlights posted two weeks later are an archive. Much of the gap between Kaohsiung and Yilan is that difference.

Spot is covering the rest of AEPL's season, with stops in New Taipei, Taipei, Taoyuan and Tainan before the finals in December.

How the Numbers Were Measured

All figures count match highlight videos only, across AEPL's Facebook, Instagram and YouTube accounts, as of October 21, 2026. At that point Kaohsiung and Yilan clips had been online for 18 to 19 days and Hsinchu clips for 3 to 4 days, so the Hsinchu totals are still growing. Match-day counts are Instagram posts as of October 6, 2026. Facebook view counts above 10,000 are the rounded figures Facebook displays.

If your highlights land days after the matches, book a demo and we'll show you what a match day looks like with Spot.