How Challenge Taiwan Provides Highlights for 6,000 Triathletes?

Spot partnered with Taiwan's renowned triathlon event, CHALLENGE Taiwan, with the goal of efficiently extending Highlight technology—originally developed for team sports—to cover "every single participant" in a triathlon. The objective was to test consumer willingness to pay for personalized race highlights.

‍

‍

Expanding team sports technology into the world of individual sports

‍

The biggest challenge in replicating this technology was that previous video collection only required coverage of confined, smaller venues like basketball courts and volleyball courts. However, the CHALLENGE Taiwan racecourse spans the entire Taitung region, with combined course lengths exceeding 400 kilometers across all categories. Collecting video footage of every participant across such an open course significantly increased the technical difficulty.

To address this, Spot helped CT select commercially available surveillance cameras and designed remote-control computers installed on each camera, enabling remote monitoring, angle adjustment, and confirmation that the equipment was functioning properly—all while uploading footage and images in real time. This allowed deployment across the vast Taitung area. Additionally, by integrating data from the race timing chip vendor and combining each athlete's chip checkpoint timestamps, we could pinpoint each participant's footage across different camera feeds. We also developed an automated video editing system that processed all 6,000 Highlights in one batch once the time positioning was complete.

‍

Adjustable digital products that enhance brand tech appeal

‍

The "adjustable" aspect was designed to address the quality yield issues that come with automated video editing. We provided consumers with a free preview of their personal video, and if there were any issues, they could report them to have the timeline adjusted and the video re-uploaded. This not only saved debugging time but also allowed consumers to confirm they were satisfied with the product before purchasing, eliminating the possibility of refund requests.

Looking ahead, there is still significant room for improvement in execution, camera positioning, and finish line shooting angles. The ultimate goal is to deliver a complete Highlight to each participant the moment they cross the finish line, achieving the most immediate and impactful stimulus for consumer engagement.

‍

‍
‍

Sample Results

Full Version

‍

Finish Line Version

‍

Watermark Version

‍