Customer Success3 min read · January 29, 2024

MOMOTV: Partnering with AI Startups for 191% Annual Traffic Growth

MOMOTV uses Spot video workstation, introducing AI technology to bring revolutionary changes to traditional TV stations, creating a traffic growth flywheel, easily achieving a 191% YoY annual traffic growth rate!

In the digital media era, how do traditional TV stations collaborate with AI startups to successfully transform and achieve an annual traffic growth rate of 191% YoY!

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If you are a new media professional, you must be curious about how MOMOTV achieved this!

Quoting a statement from Taiwan Mobile’s General Manager, Jamie Lin, to start: “Collaborate with startups, and don’t just stay at the surface level.

This statement is the reason for MOMOTV’s success!

In more than a year of collaboration, MOMOTV and Spot have worked closely together at all levels, from vision, strategy, and tactics to daily operations.

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According to public data from vidIQ, MOMOSports channel achieved an annual traffic growth rate of 191% in 2023, ranking first among all new media competitors!

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MOMOTV’s success comes from General Manager Cheng Wei-bo’s firm belief that AI can bring revolutionary changes to traditional TV stations!

He fully empowered Spot to provide corporate insights, introducing AI to help media transform and lay out the industry’s ecosystem for the next 5-10 years. It is a model example of traditional media transformation!

With full authorization from the general manager, the new media department and Spot engaged in active communication and discussion, targeting revenue and traffic growth, closely focusing on short video strategies.

Through the omnipresent shorts/Reels, the algorithm automatically promotes more good content produced by MOMOTV, driving overall traffic growth for the channel!

Additionally, Spot’s customer success team provides MOMOTV’s team with numerous suggestions every month, continuously optimizing tactical execution and daily operation plans, establishing a replicable success model and forming a positive traffic growth flywheel.

The MOMOTV new media team stated, “We are very satisfied with the excellent result of 191% YoY traffic growth in 2023 and look forward to achieving even greater challenges and goals with Spot in 2024!”

Contact Spot to create success together: https://www.tryspot.app/contact

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Frequently Asked Questions

What traffic growth did MOMOTV achieve with Spot?

According to public data from vidIQ, the MOMOSports channel achieved an annual traffic growth rate of 191% in 2023, ranking first among all new media competitors. The MOMOTV new media team said they were very satisfied with this result.

How did MOMOTV and Spot collaborate to drive results?

In more than a year of collaboration, MOMOTV and Spot worked closely at all levels, from vision, strategy, and tactics to daily operations. Spot's customer success team provides MOMOTV's team with numerous suggestions every month, continuously optimizing tactical execution and forming a positive traffic growth flywheel.

What was the strategy behind MOMOTV's traffic growth with Spot?

Targeting revenue and traffic growth, MOMOTV's new media department and Spot focused closely on short video strategies. Through omnipresent Shorts and Reels, the algorithm automatically promotes more of MOMOTV's good content, driving overall traffic growth for the channel.