Customer Success3 min read · August 19, 2023

How MOMOTV Transformed with AI

The MOMOTV and Spot partnership showcases how advanced technology boosts content production and viewer experience, driving significant traffic growth.

傳統媒體的工作站，怎麼 AI 轉型？怎麼讓工作站與AI結合，MOMOTV 導入 Spot 直播工作站，展現最佳成功範例，也實際的體現在流量表現上！

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在數位媒體的時代，短影片的即時產出與分享已成為吸引觀眾的關鍵。MOMOTV 提供觀眾即時的短影音，全渠道經營，包含 Youtube、Instagram，成功打出與傳統電視台的差異！

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台北馬拉松

台北馬活動中，MOMOTV 在賽後短短 2 小時內，透過 Spot 產出了驚人的 8,000 隻短影片。這不僅為 MOMOTV 帶來了 2~3 倍的營收成長，更為富邦金控的 Fun For Green 活動帶來了 5 倍的領樹率提升。

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宣傳影片

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賽後第一排

賽後第一排活動中，MOMOTV 在直播當下，利用 Spot 即時剪輯短影片，這不僅輔助了直播活動的導流，也為素材準備提供了強大的支援。讓直播流量和頻道流量都獲得了大幅的提升。

賽後第一排直播連結

從影片中可以發現，右側的影片素材就是透過 Spot 即時產出的，這是過往靠人工完全做不到的事情。

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總結

MOMOTV 與 Spot 的合作，完美展現了如何與新創合作，利用SaaS 可以持續更新與 AI 結合，提升影音內容的生產效率和觀眾的觀看體驗。在這個影音世代，這樣的成功範例無疑為其他媒體和品牌提供了寶貴的參考。

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#MOMOTV #Spot直播工作站 #台北馬 #直播效果爆棚 #影音新時代 #賽後第一排 #直播導流 #短影片魔法

Frequently Asked Questions

How many short videos did MOMOTV produce at the Taipei Marathon using Spot?

At the Taipei Marathon, MOMOTV used Spot to produce an astonishing 8,000 short videos within just 2 hours after the race. This brought MOMOTV 2 to 3 times revenue growth and boosted Fubon Financial's Fun For Green tree-adoption rate by 5 times.

How did MOMOTV use Spot during its live broadcasts?

In the 'Post-Game Front Row' program, MOMOTV used Spot to clip short videos in real time during the live broadcast, which helped drive traffic to the live event and supported material preparation. This significantly increased both the live stream traffic and the channel traffic, something previously impossible to do manually.

Which platforms does MOMOTV use to distribute its short videos?

MOMOTV provides viewers with instant short videos through an all-channel strategy that includes YouTube and Instagram. This approach successfully differentiated MOMOTV from traditional television stations.