Customer Success3 min read · January 26, 2024

NOWnews: Video Strategy Leading to 18 Million Traffic Growth

NOWnews uses Spot video workstation, overcoming manpower and hardware limitations, breaking growth bottlenecks, publishing 170 more videos per month, ultimately resulting in an 18 million view increase, with a simultaneous 2x explosive growth!

The core goal of new media managers: traffic growth. High traffic brings more revenue, which is why NOWnews decided to partner with Spot!

According to vidIQ public data, last September, NOWnews averaged 399 video uploads per month, far fewer than other new media outlets.

This has been NOWnews’ biggest challenge. With limited manpower and equipment, they couldn’t increase video output, which in turn affected social media traffic.

Spot’s Customer Success Team, after understanding NOWnews’ situation through customer success meetings, proposed three growth strategies:

• Implement AI to enhance team efficiency

• Utilize Spot to overcome past limitations of manpower and hardware

• Massively publish short videos to beat social media algorithms

Combining these growth strategies with the strengths of Spot’s video workstation, live content is instantly turned into various sizes of short videos and quickly posted on YouTube, Facebook, and Instagram.

After starting the collaboration, Spot and NOWnews established an SOP for live events, using Spot’s video workstation to manage online live streaming and massive short video production.

As a result, the monthly video upload average increased by 170, rising from 399 to 569 videos—a significant boost!

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This SOP is not only applicable to large events like the Golden Bell Awards, Golden Horse Awards, Cross-Generational Forum, Presidential Election Debate, and Presidential Election itself, but also very suitable for smaller events.

The most impressive part is that these operations only require one person to complete, managing online simultaneous live streaming to multiple platforms and publishing 3-5 short videos per event. This is a successful example of leveraging Spot’s video workstation!

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NOWnews not only established a scalable successful model but also achieved a two-fold growth in concurrent traffic, much to the satisfaction of their team!

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Throughout the collaboration, Spot’s Customer Success Team and NOWnews maintained continuous dialogue, focusing on traffic growth, continuously adjusting strategies and products, and ultimately achieving success together!

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Contact Spot to create success together: https://www.tryspot.app/contact

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Frequently Asked Questions

How did NOWnews use Spot to grow its video traffic?

NOWnews partnered with Spot and, together with Spot's Customer Success Team, adopted three growth strategies: implementing AI to enhance team efficiency, using Spot to overcome past manpower and hardware limitations, and massively publishing short videos to beat social media algorithms. With Spot's video workstation, live content was instantly turned into various sizes of short videos and quickly posted on YouTube, Facebook, and Instagram.

How many more videos did NOWnews publish each month after using Spot?

After starting the collaboration, NOWnews' monthly video upload average increased by 170, rising from 399 to 569 videos. According to vidIQ public data, NOWnews had previously averaged 399 video uploads per month last September, far fewer than other new media outlets.

What results did NOWnews achieve with Spot?

NOWnews achieved an 18 million view increase and a two-fold (2x) growth in concurrent traffic. The team also established a scalable, repeatable model where operations required only one person to manage simultaneous live streaming to multiple platforms and publish 3-5 short videos per event.