Customer Success3 min read · December 21, 2023

Fubon Financial AI Empowering ESG: The Success Story of Taipei Marathon

Taipei Marathon uses Spot to automatically produce finish line videos with AI. Within 15 minutes after the event, 8,069 videos were produced, ultimately increasing the Run For Green tree adoption rate by five times!

Professional managers are constantly thinking about how to help companies achieve ESG goals through AI technology!

In the AI boom of 2023, the Taipei Marathon partnered with Spot to redefine the ESG operation model with innovative methods! They not only fully sprinted the Run For Green tree planting project but also provided runners with finishing videos to capture precious memories!

Using Spot AI, the Taipei Marathon automatically produced finish line clips at the moment runners crossed the line. The event ended at 12:00 PM, and by 12:15 PM, all videos were produced and provided to each participant, ultimately increasing the Run For Green tree adoption rate by five times!

In the past, marathon events took up to three days to provide finishing videos due to technical limitations. With Spot, the Taipei Marathon can now complete this in just 15 minutes!

Spot introduced AI image recognition technology to automatically generate finishing clips for each runner at the moment they cross the line. This invites runners to actively participate in the Run For Green tree planting project and realize that every step contributes to reducing carbon emissions and protecting the earth.

For professional managers, this is a success story worth learning from. It demonstrates how Fubon Financial Holdings utilizes innovative technology and sustainable business practices to enhance corporate brand image, winning the hearts of participants and fully sprinting towards Taiwan's 2050 net-zero goal through Run For Green.

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Frequently Asked Questions

How did the Taipei Marathon use Spot AI to produce finish line videos?

Using Spot AI image recognition technology, the Taipei Marathon automatically produced finish line clips at the moment each runner crossed the line. The event ended at 12:00 PM, and by 12:15 PM all videos were produced and provided to each participant.

How many finish line videos did the Taipei Marathon produce with Spot, and how fast?

Within 15 minutes after the event, 8,069 videos were produced. In the past, marathon events took up to three days to provide finishing videos due to technical limitations, but with Spot the Taipei Marathon can now complete this in just 15 minutes.

What ESG impact did Spot help Fubon Financial Holdings achieve with the Taipei Marathon?

The finishing videos invited runners to actively participate in the Run For Green tree planting project, ultimately increasing the Run For Green tree adoption rate by five times. It demonstrates how Fubon Financial Holdings uses innovative technology and sustainable business practices to sprint toward Taiwan's 2050 net-zero goal.