In recent years, short video platforms like Instagram, TikTok, and Kuaishou have rapidly emerged, changing how people consume entertainment. This phenomenon has brought both challenges and opportunities to the new media industry, where AI video production tools like the Spot Video Engine play a crucial role.

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On the challenge side, the popularity of short video platforms means that new media must compete with thousands of creators to capture users' attention. Additionally, the fragmented nature of short video content requires new media to constantly innovate to meet users' demands for instant, quick-consumption content. Here, the emergence of AI video production tools can significantly enhance video production efficiency and quickly generate engaging short video content.

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Moreover, the application of AI video production tools is not limited to improving production efficiency. These tools can also leverage data analytics to help new media better understand audience preferences, enabling the creation of content that better aligns with viewer tastes. This data-driven content innovation will give new media a significant competitive edge over individual creators.

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On the opportunity side, short video platforms can serve as crucial channels for new media to expand their reach. By creating attractive short video content, new media can increase the audience for their programs and content, treating short videos as invitations to full programs and drawing in more viewers. At this point, the powerful capabilities of AI video production tools can help new media quickly and effectively produce valuable and differentiated content.

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Additionally, AI video production tools can assist new media in better managing and utilizing their content resources. For example, through AI analysis, new media can more accurately understand which content resonates most with the audience, allowing them to repurpose this content to create more short videos.

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While the rise of short video platforms brings inevitable competitive pressure to the new media industry, it also offers unlimited growth opportunities. Continuous innovation and adaptation to market demands are essential for new media to thrive in the short video era. In this process, AI video production tools are undoubtedly powerful allies.

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