The rapid development of technology is leading to a significant transformation in the new media industry, where full-cloud production and broadcasting have become an undeniable trend. Let's explore the differences between full-cloud production and traditional production, and the role Spot Video Traffic Engine plays in this shift.
In the past, traditional production was costly, limited in the number of broadcasts, inefficient on-site, and lacked flexibility. For instance, if there was a sudden major press conference in the afternoon, the team would need to spend a lot of time setting up the venue, connecting lines, and handling other tedious tasks, making it difficult to execute a live broadcast.
Alternatively, we might choose a very simple and crude way of live broadcasting, but this wouldn't provide high-quality content. These issues have limited the growth of new media traffic.
Spot's full-cloud production and broadcasting feature offers new media greater flexibility and efficiency. With full-cloud production, you can produce content anytime, anywhere, without worrying about hardware limitations, and save on the costs of purchasing and maintaining expensive hardware. This allows you to focus your resources on enhancing video content and viewer experience, thereby boosting traffic.
More importantly, since each mobile phone's footage is uploaded to the cloud in real-time during the live broadcast, this greatly speeds up content creation and modification, improving overall content production efficiency. This is why, after integrating Spot, more immediate and abundant video content can be produced, significantly enhancing channel performance.
In the future, as mobile video quality and internet speeds continue to improve, new media that adopt cloud-based production earlier will ultimately gain an edge in the video era. Full-cloud production not only enhances video generation efficiency but also allows for the immediate release of highlights, showcasing Spot's powerful capabilities.
Moreover, we see that the emergence of full-cloud production means that new media content generation is no longer restricted by location and time, which is a significant advantage for new media development. Whether it is news live broadcasts, sports events, eSports, or other live activities, full-cloud production can achieve more efficient and faster content delivery.
Overall, the advent of full-cloud production not only frees up manpower, increases efficiency, but also brings endless possibilities for the development of new media.
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