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In today's video era, achieving real-time and large-scale video marketing to drive commercial exposure growth requires the integration of technology.
As one of the founding teams of the Chinese Professional Baseball League (CPBL), the Wei Chuan Dragons have won four annual championships in 1990, 1997, 1998, and 1999. The traditional "Dragon-Elephant Wars," such as the classic matchups between "Golden Arm" Huang Ping-yang and "Flying Knife" Chen Yi-hsin, were not only box office guarantees but also common topics of conversation among fans. If these classic moments were preserved on the Wei Chuan Dragons' official YouTube channel, it would allow veteran fans to reminisce and new fans to witness the crazy antics and famous scenes from the early years of the CPBL.
Therefore, Spot, with its video growth engine at the core, assisted the Wei Chuan Dragons in their second year back in the top league by introducing a leading video content operation model in the CPBL. This allowed them to carve out their own path in the CPBL traffic battle, not only significantly boosting YouTube channel subscriptions and viewership through short videos that resonate with young people but also creating diverse revenue streams by partnering with well-known brands based on this traffic.
According to public data from Social Blade, the performance statistics of the five CPBL teams on YouTube in 2022 are shown in the chart below:
From the chart, it is evident that the growth rate of the Wei Chuan Dragons is quite remarkable. Whether in terms of the number of subscribers or the annual channel viewership growth rate, their performance is more than double that of other teams, leading the CPBL. The secret behind this growth lies in keeping up with video trends and leveraging technology to significantly enhance growth.
To help the Wei Chuan Dragons succeed in the video era, the video growth engine focuses on solving three main issues: establishing a network live streaming infrastructure, introducing a new content operation model, and providing cloud technology for commercial monetization. This allows the Wei Chuan Dragons to create a unique video marketing strategy and approach.
In the video era, Spot helps the Wei Chuan Dragons transmit game footage to the cloud in real-time, including capturing and storing images. This differs from the previous method where teams needed to obtain footage from broadcast units or use screen recording. Both efficiency and quality have been significantly improved. For the marketing staff of the team, they only need to open the Spot platform before the game to start producing game videos, including pre-game pitches, cheerleader performances, and game highlights, easily completing video editing and output anytime, anywhere!
Whether you are a Wei Chuan Dragons fan or not, if you follow the CPBL, you will notice the impressive efficiency and speed of the Dragons' short video editing. When a highlight occurs, you can see the exciting footage on YouTube within minutes, making it the fastest short video release speed in the CPBL! In a scenario where multiple channels are vying to release the same game clips, speed is the most basic requirement to satisfy the audience and fans!
Spot's video library uploads game footage to the cloud in real-time, combined with official data provided by the league. Using AI, each video segment is tagged in real-time. Marketing staff can then produce a large number of game short videos in the Spot backend, providing various types of videos to the audience. This is the secret weapon behind the explosive growth of the Wei Chuan Dragons' YouTube channel.
Below is an example of video production, where exciting highlights are quickly produced in less than a minute.
In addition to producing 5-7 short game videos in real-time during the game, marketing staff can also easily access and edit exciting clips needed for cross-season and cross-game highlights. Through a few simple tag searches, historical footage can be easily retrieved and edited, such as a recap of Jilijilaw Gongguan's home runs this season, taking just a few minutes. This reuse of game content is relatively less managed by the CPBL and other teams. Reusing content relies on technology to continuously create exposure and traffic, not only boosting channel viewership but also effectively increasing channel subscriptions.
With the explosive growth in subscriptions and viewership on the Wei Chuan Dragons' official YouTube channel, sponsors are also willing to invest resources and co-brand with exciting game highlights. Through Spot's one-click sponsor logo insertion, they have integrated:
These four types of sponsor collaborations not only provide the audience with the best highlight videos but also offer sponsors maximum exposure and traffic. The creativity in these business collaborations has set a new standard and established the best example of CPBL team and brand commercial cooperation!
In addition to sponsor exposure, the team can also combine game PlayByPlay with official website VIP member services, continuously extending different commercial profit models centered around exclusive game content!
Congratulations to the Wei Chuan Dragons for returning to the playoffs after 23 years. Spot is honored to have the opportunity to serve the Dragons with the video growth engine earlier this year. We are grateful for the trust and recognition from the Wei Chuan Dragons, making them our first client in the CPBL. Together, we have created a win-win situation! In the future, the Spot video growth engine will continue to operate, helping the Dragons provide the best video content for the audience and creating more online commercial monetization opportunities!
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