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To provide fans with a premium game experience, the one-stop ticketing and live streaming platform KKTIX, combined with KKBOX's media collaboration, KKLIVE's broadcast execution, and KKStream's streaming technology resources, has created an exciting online HBL (High School Basketball League) live streaming experience through interactive support. Since the start of the "109th HBL High School Basketball League" in 2020, over 1.5 million viewers have watched in KKTIX's virtual arena. Each game features exclusive HIGHLIGHT videos automatically edited in real-time by Spot, ensuring fans never miss the exciting moments. This high-quality online viewing experience has increased the willingness to subscribe and pay.
Spot collaborated with KKTIX, which streamed HBL for the first time, to generate short videos in real-time through the system. These short videos were combined with the KKTIX ticketing mechanism, allowing fans who obtained tickets to instantly enjoy the game's highlights below the live stream. In the future, by optimizing the user experience, integrating fan interactions such as voting for the best play or best assist into the live stream could enhance viewer engagement. This would not only increase the use of short videos for social media traffic but also enrich the content on the viewing platform.
These new attempts aim to gradually elevate the online viewing experience of Taiwanese sports fans to the level of top professional leagues. The hope is to eventually establish a high-quality OTT (Over-The-Top) sports broadcasting framework, combining a premium online viewing experience to increase subscription willingness and create revenue beyond licensing fees. Individual professional teams could even create their own viewing platforms. With the ongoing pandemic, the importance of online experiences for sports and various performances is increasing. Short videos are the best tool, becoming more valuable over time. Effective video management will ensure seamless operation in the video era.
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