In today's rapidly advancing digital technology landscape, the swift development of new media and changing consumer demands have made traditional video workstations inadequate for current content delivery methods.

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Facing the immense demand for video content and efficiency challenges, Mirror News chose to implement Spot, an AI video workstation tailored for new media. The goal was not only to free up substantial manpower and enhance efficiency but also to produce more content and boost channel traffic.

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Previously, the daily task of editing news SOT (sound on tape) was a major pain point for Mirror News's new media team, consuming significant time and manpower. Additionally, during daily live broadcasts, it required extensive time to listen to content and generate subtitles. These labor-intensive tasks have seen a dramatic improvement with the Spot AI Video Workstation:

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Significantly Increased Content

In the past, producing live broadcasts required a large number of broadcasting machines and cameras. Now, with Spot’s cloud-based service, Mirror News's new media team can easily go live with just a smartphone paired with the cloud broadcasting system. This change not only significantly reduced equipment costs but also greatly increased Mirror News's live broadcast capacity.

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Dramatically Reduced Manpower Waste: Utilizing the Latest AI Technology

a. With AI technology, cumbersome video workflows are significantly simplified. Featuring AI speech recognition, every live segment can automatically generate CC subtitles. Video personnel no longer need to manually transcribe subtitles and can quickly grasp the event highlights through transcripts.

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b. AI can automatically handle news SOT editing and uploading, freeing up manpower to create more traffic-enhancing content.

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Significantly Increased Video Publishing Speed

The application of fast editing and publishing systems: In the new media era, immediacy is crucial. Spot's fast editing and publishing system allows Mirror News to quickly edit and produce videos of various sizes during live events and swiftly publish them to social media, seizing every opportunity to attract viewers.

The Emergence of AI, the Limits of Human Labor, and the Future of Trust

Faced with the challenges of the new media era, Mirror News chose to embrace AI, demonstrating the practical value of AI in the news industry. While AI is not yet perfect, its tremendous potential is already evident even at this early stage. In contrast, traditional, labor-intensive production methods have reached their peak, unable to achieve further efficiency or innovation breakthroughs. We believe that the sooner new media companies embrace change and successfully use AI, they will significantly enhance work efficiency and transform traditional workflows, ultimately achieving great success in the video era after a period of adjustment!

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