In today's video era, leveraging technology is essential to achieve real-time and scalable video marketing, thereby driving commercial exposure growth.

With a focus on video, Spot has been developing a comprehensive streaming technology solution since the first year of P.LEAGUE+ (PLG), aiming for business growth. By establishing a streaming infrastructure, introducing a new exclusive content operation model, and providing cloud technology for diverse commercial monetization scenarios, Spot has helped lay the foundation for PLG in the video era. Entering the third year of their partnership, Spot officially becomes the official streaming technology partner of PLG and will launch the new Video Growth Engine. This engine uses superior cloud technology to control streaming stability, combined with real-time video processing techniques (including capture, tagging, recognition, and automatic editing) to boost PLG's commercial exposure growth.
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How Spot's Video Growth Engine Drives PLG's Rapid Growth

To ensure PLG's success in the video era, the Video Growth Engine not only provides a stable streaming infrastructure to enhance the viewing experience but also produces short videos in real-time, creating massive exposure and social media engagement. Additionally, it offers cloud technology for various online commercial monetization scenarios, ensuring that PLG can commercialize online without any worries.

1. Establishing the Streaming Infrastructure for Online Live Broadcasts

In the video era, as audience viewing habits shift from traditional TV to digital TV and mobile devices, all major sports events (such as MLB, NBA) have invested heavily in online live streaming layouts. The primary goal behind this is to provide viewers with a superior viewing experience.

Therefore, Spot has built a comprehensive live streaming infrastructure for PLG that satisfies streaming transmission, relay, re-broadcasting, and storage needs with a single signal path, significantly reducing resource waste!

Additionally, to cater to both domestic and international audiences, the Spot Streaming Management Center provides live broadcasts with different audio sources (Chinese and English) and establishes a cloud backup mechanism to ensure live broadcast quality and enhance stability.
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2. Introducing a New Exclusive Video Content Operation Model‍

Regular viewers of PLG will notice the remarkable efficiency and quantity of PLG's short video edits. When highlights occur, you'll see the exciting footage on major social media platforms within 3 minutes, ensuring you never miss a moment. However, in the video era, speed is just the basic requirement. What other improvements can be made?

Spot's multi-angle video database instantly uploads all live view footage to the cloud, making short video content not just from a single live perspective but combining various angles from the venue. This provides more exclusive exciting footage and behind-the-scenes moments to viewers, increasing engagement and is a key factor in the continuous growth of the PLG channel!

Below is the multi-angle video production, where exciting highlight videos are quickly created in less than a minute.

In addition to producing a large number of game short videos in real-time during matches to create the most social media reach and drive live broadcast viewership, during off-season periods, it is easy to retrieve the exciting clips needed across seasons and games, such as weekly MVP, monthly MVP videos, which can be completed with one click. This allows for the reuse of game content to create continuous exposure and traffic.

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3. Providing Cloud Technology for Various Online Commercial Monetization Scenarios

As PLG's exposure increases, more online commercial monetization scenarios emerge, and Spot also provides various cloud solutions! 1) The cloud advertising system allows the PLG team to control each sponsor's exposure time and location during live broadcasts. Combined with game highlights, it offers highlights advertising, image advertising, card advertising, etc., easily managing commercial ad exposure anytime, anywhere.

Easily Manage Ads in the Cloud

In addition to sponsor exposure, Spot also provides 2) the Public API for the multi-angle video database. In the future, this can be combined with PlayByPlay of games and VIP member added-value services on the official website, allowing the league to continuously extend different commercial profit models centered around exclusive game content!

‍Continuous Improvement, Creating Win-Win

Spot is honored to have had the opportunity to serve P.LEAGUE+ from the first year. We are grateful to CEO Chen Jianzhou and his team for their recognition along the way, giving a start-up company the chance to grow and create a win-win situation! The Spot Video Growth Engine will continue to assist PLG in providing the best online viewing experience, offering more new cloud technologies, and creating more online commercial monetization opportunities!

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