How can traditional media workstations undergo AI transformation? By integrating workstations with AI, MOMOTV implemented the Spot live streaming workstation, showcasing the best example of success and reflecting this in their traffic performance!
In the digital media era, the immediate production and sharing of short videos have become key to attracting viewers. MOMOTV provides viewers with real-time short videos, managing all channels including YouTube and Instagram, successfully differentiating itself from traditional TV stations!
During the Taipei Marathon event, MOMOTV produced an astonishing 8,000 short videos in just 2 hours after the race using Spot. This not only brought MOMOTV a 2-3 times revenue growth but also increased the tree-claiming rate for Fubon Financial's Fun For Green event by 5 times.
During the First Row After the Race event, MOMOTV used Spot to instantly edit short videos during the live broadcast. This not only helped direct traffic to the live event but also provided strong support for material preparation, significantly boosting both live stream and channel traffic.
First Row After the Race Live Stream Link
From the video, you can see that the video clips on the right were produced in real-time using Spot, something that was previously impossible with manual labor.
The collaboration between MOMOTV and Spot perfectly demonstrates how to work with startups, using SaaS for continuous updates and AI integration to enhance video content production efficiency and viewer experience. In this video era, such a successful example undoubtedly provides valuable references for other media and brands.
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